New Name. New Brand. Endless Possibilities.
At our May 2020 Annual Meeting, the policyholders of Harford Mutual Insurance Company approved the conversion to a Mutual Holding Company forming our new parent company, Harford Mutual Insurance Group. That conversion and corresponding rebranding are fully effective October 1, 2020.
The reorganization into a mutual holding company enables us to provide the same mutual membership rights to the policyholders of all our subsidiary insurance companies, Harford Mutual Insurance, Firstline Insurance, and our newest underwriting company, 1842 Insurance. It also allows us to expand our capabilities for innovation and growth while preserving policyholder membership and mutuality that have been the bedrock of our business for 178 years.
We took the opportunity to also reimagine our brand and create an icon that would more fully tell our story—illustrating our commitment to our guiding principles of mutuality as we continue to grow and look to a promising future.
Watch the logo come alive in this short video animation.