Harford Mutual Insurance Group’s Marketing Team Receives Insurance Marketing & Communications Association Gold Showcase Award
The Insurance Marketing & Communications Association (IMCA) Showcase Awards recognize excellence in innovation and creativity in insurance marketing and communications. This year, Harford Mutual Insurance Group’s Marketing team earned a Gold award in the Other Employee Communication/Publication category for their standout internal video series, “News in 90”. This bi-weekly series delivers the top three company stories Harford Mutual team members need to know, in just 90 seconds.
“News in 90” is written and produced by Multimedia Specialist Anna Lignelli and Marketing Communications Specialist Emily Cavey. Their collaborative effort has not only earned industry recognition but also resonated with team members, becoming a go-to source for internal news. Lignelli and Cavey had the opportunity to present their award-winning work on behalf of the team at the recent IMCA Ignite Conference in Scottsdale, Arizona.
Entries were reviewed by professionals from across the insurance industry. Submissions were evaluated based on how effectively they aligned with target audiences, achieved objectives, and delivered measurable results.
IMCA is the oldest insurance marketing trade association in North America. Its mission is to elevate the role of insurance marketing and communications professionals with networking, thought leadership and education.
